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#Uber Launches #UberBike For #Cyclists In #Amsterdam

TheMerkle_UberBike

In a rather surprising turn of events, Uber has chosen to venture into the world of biking. This may seem like a strange decision by the popular ride-sharing company, but their new initiative in Amsterdam holds a lot of merit.

Most people know #Uber as a #ridesharing platform, where anyone can be picked up at any given time, and be driven to their destination. This solution allows #drivers to make some #additionalmoney as well, by using their own car and driving people around. But Uber wants to be about so much more than just cars, as they are now targeting the #bike market as well.

#UberBike, as this new service is called, is launching in the city of #Amsterdam. That is by design, rather than by coincidence, as there are more bikes than people in the city. Additionally, it is far more convenient to bike in Amsterdam than it is to drive a car, due to congestion and one-way streets.

#Cyclists represent a rather unclaimed territory for the transportation giant, so this test could find its way into other #bicycle-heavy markets soon enough.






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